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MailChimp versus CampaignMonitor Landing Page

Email marketing software is an essential tool for digital marketers. Two software companies that are often top of mind for email marketing are CampaignMonitor and Mailchimp. These companies are almost twins… CampaignMonitor is an Australian based company that grew organically from a…

Freshbooks versus Tradeshift Landing Page

Online invoicing aplications are growing at a phenomenal rate. Two of the emerging leaders are Freshbooks, with over 3.5 million users and Tradeshift, who recently raised million in investment capital. Let’s take a look at the homepages of both of these apps…

Saying no to new features

It’s so tempting to add new features to your app. New features give your product something new and fresh. New features give you something to get creative and excited about. Usually a customer or prospective customer has suggested the new feature so…

iPhone vs Android UI Design Part 1

Writing an SMS on an iPhone 4 versus on a Samsung Galaxy Ace iPhone 1 – Android 0 There’s lots of difficult user interface design choices that we, as web developers and designers, make everyday. Allow me give you just one example…

Reading fiction makes you a better marketer!

Until recently, I spent a period of about 3 years only reading serious, non-fiction books. I read about customer development, web business models, and inbound marketing. I read about the housing crisis, the rise of China and the history of civilization. I…

Netflix Signup page – an appreciation

Netflix has recently opened their service to the Irish market and I get the feeling that Netflix is going to gobble up market share pretty quickly. Just take a look at this nifty little landing page above. First check out that bright…

The Big Idea versus Making Money

I’m a romantic when it comes to business ideas… I see chemistry everywhere! Someone describes their latest entrepreneurial brainwave to me and I straightaway envision how that could be the next big business. I see someone somewhere doing something a bit different…

Innovation by Travelling

Have you ever noticed how fresh you feel after a trip to an interesting place? Reinvigorated, filled with new ideas and inspirations, finding new perspectives on old problems… Travelling helps you innovate! You look out the window of the plane, see the…

How to plan a software application

here is a very short and simple approach for planning a software application! 1. Write down the list of things the website must be able to do based on what your target customers want. This is called your list of Functional Requirements-…