Blog

Mobile and web app promotion

Looking for a way to promote your web or mobile app? Here’s the latest advance in scientific method… There’s a new Periodic Table… of Content Marketing 🙂 created by Chris Lake at eConsultancy. It seems to me like a great checklist for…

Mobile first, SaaS enterprise apps are winning

Interesting article on the current situation and opportunities in the Enterprise Applications market from DFJ, a venture capital firm with a strong presence in Ireland. The market opportunity: Enterprise software is a billion dollar market which is dominated by a small handful…

How (not) to screw up your enterprise mobile app

Great read on how (not) to screw up your enterprise mobile app by Quinton Wall, Director, Platform Technology, Salesforce.com @quintonwall. Main takeways 1. Don’t spend weeks or months gathering requirements from all the stakeholders. Instead quickly decide on the minimal viable product…

MailChimp versus CampaignMonitor Landing Page

Email marketing software is an essential tool for digital marketers. Two software companies that are often top of mind for email marketing are CampaignMonitor and Mailchimp. These companies are almost twins… CampaignMonitor is an Australian based company that grew organically from a…

Freshbooks versus Tradeshift Landing Page

Online invoicing aplications are growing at a phenomenal rate. Two of the emerging leaders are Freshbooks, with over 3.5 million users and Tradeshift, who recently raised million in investment capital. Let’s take a look at the homepages of both of these apps…

Saying no to new features

It’s so tempting to add new features to your app. New features give your product something new and fresh. New features give you something to get creative and excited about. Usually a customer or prospective customer has suggested the new feature so…