Email marketing can be a fantastic way to market to your existing customer base and prospect list.
The effectiveness of your email marketing campaign is also easy to measure. You can target a particular section of your client base with an email offer. After sending the email you can measure how many people opened the email, who clicked on which link within the email, which of the recipients are sales prospects or even customers as a result of the email.
Maximum response
At ProductFitter, our experienced HTML Designers will work with you to create a fully managed email marketing campaign from start to finish, which is effective for your business. We will assist you to design your email marketing material so that you get the maximum response. So, contact us and book a consultation today.
Top 3 Email Marketing Tips
- 1. Write an impactful subject line
The subject line is the single most important sentance in your email. People are impatient so get to the point in the subject line…Give your audience a reason as to why they should open your email. - 2. Put a strong call to action in the email
Make sure the recipients of your email marketing message know exactly what you would like them to do (for example “fill in the form on our website…”) and give them a good incentive to do it (for example “…to claim your free prize”) - 3. Create landing pages that fit your email marketing campaign
The email itself is not enough. Make sure you create calls to action in the email that go to a landing page on your website. This landing page must visually belong to the email message and clearly display the action the email recipients need to take. (For example a form with the heading “enter your details below to win”.)