Monthly Archives: October 2015

“Everything should be an app”

App world I had a great conversation yesterday with two fantastic innovators in the online video sector. The comment came up ‘Everything should be an app’! ‘Everything should be an app’, I thought, wait a minute… Let’s do some quick mental exercises:…

Prototyping Data Models

Date models Prototyping data models In user experience/ user interface design, prototyping is the norm, we intuitively know it makes sense to draft the design first, then do the full scale, detailed version. At ProductFitter, before we code a user interface, we…

The art of software design

Software design Art software design Apps are pieces of software designed to fulfil a particular purpose for a target audience. Often the purpose is really straightforward, for example give customers access to their account information, enable sales people to take orders from…