We’ve developed a simple wholesale framework for the situation facing many producers and retailers of everyday essentials like groceries, health & beauty, baby, laundry and cleaning products etc. Our aim with the wholesale framework for everyday essentials is to clarify and simplify…

How wholesale eCommerce helps producers and brands of everyday essentials. Brands can grow their digital sales and empower their stockists. In our work, we noticed that lot of companies making everyday essentials like groceries, household item, health & beauty products, DIY, Baby,…

2016, the year for online ordering Year online ordering In 2016, people are still using phone and email to place orders. Why? Online banking is the easy way to manage money. Similarly online orders is the way to manage product orders. Phone…

Machines don’t buy stuff Occasionally I tune in to the latest in economics to see what is going on in the World economy according to the experts. I watch talks in Davos, listen to hedge fund managers, business people and government officials…

Feature set The first step when building an app is to plan your core feature set. The guys at Fueled, a design agency in New York call the feature set your project’s bible, and it’s a great way of looking at it….

Data visualization We’ve worked on a number of data intensive projects over the years that required charts and graphics to visualize the data. Having a simple way to show data in visual charts and graphs is extremely powerful. We’ve all seen how…

Software as business transformation Often, the use case for a new app comes from revisiting an existing problem with newly available technologies. ‘Our guys never use a laptop in the field, it takes too long to boot up and it’s too heavy…

App world I had a great conversation yesterday with two fantastic innovators in the online video sector. The comment came up ‘Everything should be an app’! ‘Everything should be an app’, I thought, wait a minute… Let’s do some quick mental exercises:…

Date models Prototyping data models In user experience/ user interface design, prototyping is the norm, we intuitively know it makes sense to draft the design first, then do the full scale, detailed version. At ProductFitter, before we code a user interface, we…

Software design Art software design Apps are pieces of software designed to fulfil a particular purpose for a target audience. Often the purpose is really straightforward, for example give customers access to their account information, enable sales people to take orders from…