Innovation from turning things upside down
Have you ever looked at a map of the World upside down?
Well, here it is.
The funny thing is, just by turning something upside down, it can look completely different! Now try this with a business opportunity you are looking at.
Maybe you’ve got an awesome product that should be doing better, so it could be time to take an upside-down look at your target market.
Maybe it’s hard to make the money you want at the current prices you are charging, but is it because your prices are too low… or too high?
I’ve challenged myself to look at our own business upside-down to see where we can innovate. All I can say so far is that it’s not as easy as turning the World upside down!