iPhone & iPad used more than PC and MAC for opening emails

Design strategy

Email usage statistics.

I just looked at some statistics from our April newsletter which went out yesterday.

Incredibly, 42% of all opens were from either an iPhone or an iPad. Gmail, Apple Mail and MS Outlook each accounted for around 15% of the opens. This is an eye-opener for me. Luckily our email looked ok in the iPhone mail client, however we plan to do more work to optimize our website for the iphone. The image below says it all…

Are you finding the same thing happening with your emails?

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Email usage statistics

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