Big idea

I’m a romantic when it comes to business ideas… I see chemistry everywhere! Someone describes their latest entrepreneurial brainwave to me and I straightaway envision how that could be the next big business. I see someone somewhere doing something a bit different and I think, ‘Geez, that should be everywhere’! In short, it’s easy for me to get swept away by a Big Idea…

However one question usually brings me back to Earth… ‘Who’s gonna pay for it?’

This question cuts through the Big idea, slicing it apart until all that’s left is a squishy mess, or the diamond in the core, going ‘Bling, here’s the money!’

You never need to look far to find a list of problems that you could solve, but as an entrepreneur, you have to keep asking yourself,… ‘am I solving a problem in a way that will make money?’ In a way, this is the mantra of the entrepreneur.

Once you find the way to make money, it’s back to the big idea…

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.”
David Ogilvy

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